2025 highlights.
2025 was Blue Lagoon Skin Science's best operating year ever, with total sales increasing by over 21% between years. The greatest growth in sales was in the United States, but there was also significant growth in wholesale in both Iceland and the U.S. Simultaneously, there was a significant increase in the Blue Lagoon Skin Science team during the year, with the number of office staff doubling.
Blue Lagoon Skin Science's first skin product, Silica Mud Mask, was launched in 1995, and the anniversary year was celebrated in various ways. Several advertising campaigns were launched, for example, and new sets of products were developed in collaboration with Icelandic designers and artists, and various well-attended events were held in Iceland and the United States for customers, influencers, journalists and other colleagues.
In the spring of 2025, a new product was introduced, the BL+ The Cream Light, which joins the BL+ product line, which is made from BL+ COMPLEX bioactive raw materials and developed by Blue Lagoon Skin Science. The cream was extremely well received right from the start and was, among other things, chosen as the best moisturizer by Elle Magazine, as well as winning the Women's Health Skincare Award and the 2025 Grooming Awards by GQ magazine.
Blue Lagoon Skin Science's Christmas campaign was launched in the leadup to Christmas, this time under the slogan of Drops of Wonder. To mark the occasion, a new Christmas calendar was introduced, and its reception exceeded expectations. In addition to the Christmas calendar, a glass installation inspired by the Blue Lagoon's water droplets was installed in the Blue Lagoon Skin Science store on Laugavegur, in collaboration with Icelandic product designer Sigga Heimis, and the calendar was accompanied by a specially designed silk scarf.
Smartland chose BL+ The Serum as serum of the year and the new product BL+ The Cream Light was chosen as the best moisturizer by Elle Magazine and GQ Magazine. The Algae Mask was voted the best face mask by InStyle magazine, and the editors and experts of the American magazine Vogue specifically covered BL+ Eye Cream and chose Silica Mud Mask as the best mud mask. The Blue Lagoon Skin Science Advent Calendar was selected as one of the best in the “Beauty Advent Calendars” category in the United States, and the BL+ Eye Serum received the Shape Skin award.
